Meta announced it will expand the use of off-site business data beyond targeted advertising to personalize user feeds and AI chatbot responses. This represents a significant shift in how Meta leverages third-party business data shared through tracking pixels and integrations. The move raises questions about data privacy and the expanding role of user behavioral data in AI-driven personalization.
Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads. "Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement. "We already use this data - like games you play
Originally published at thehackernews.com
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